Content Types

Metro Publisher includes a toolbox full of specialized content types designed for smoother work flows, deeper user engagement with your content, and better SEO.


What Are Specialized Content Types?

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It starts with the most basic content type – Articles. In Metro Publisher, Articles can be used for just about any story (or "blog" entry) that you want to publish. They contain all the important qualities that you need as a publisher (text, images, video, tags, social media widgets for sharing, etc.) as well as the important details "under-the-hood" for SEO. 

Articles include:

  • Text
  • Media – images, videos, audio embeds, etc. 
  • Tags
  • Author(s) information
  • More...



To enhance the SEO relevance of your content, we have an additional content type that we call a Review. Reviews are similar to articles except they contain location or product information about the topic of your Review. This content type is ideal if you write about local businesses, neighborhoods, or anything that has a physical address. In Metro Publisher, Reviews contain specific tags called micro-data that search engines love

Reviews include:

  • Text and media options like Articles
  • Microdata for more potent SEO
  • More...



To go even further with SEO, Metro Publisher has something we call Roundups. This content type allows your editors to gather up lists of Locations, Events, or other Content. They are a great way to publish things such as "The 5 Best Burgers" or a route map for something like a pub crawl or a long list of participating businesses in something like a restaurant week event. They are easy to create, provide more opportunities to highlight your advertisers, and have solid SEO benefits.

Roundups include:

  • Ordered list of Locations, Events, or other Articles
  • Option to add category and full-text search filter bar
  • Custom links and HTML per location (good for adding reservation links and menus)
  • Embedded location micro data (excellent for SEO)



Similar to reviews, events are like articles that have a location attached. But because events are very specific to a time and a place, additional information about the event is included. In Metro Publisher events are automatically included in your events calendars. However, they are flexible ebough to be featured throughout your website like normal content.

  • Text and media options like Articles
  • Microdata for more potent SEO
  • Automatically included in Event Calendars
  • Can be used with Custom Landing Pages
  • More...

Search Engine Optimization (SEO)

Let’s not forget SEO — Metro Publisher ensures the search optimization of your content remains at the cutting edge.

To keep your site on top of your competitors, our team continuously tracks changes and requirements in SEO, constantly refining, optimizing and automatically delivering improvements to all of our clients with every new release of Metro Publisher.



Take a look at our videos to learn more about how you can use Metro Publisher's content types to maximise reader engagement with your site.

Ready for more?

Find out how Metro Publisher can help your publication engage readers, promote advertisers, and build revenue.