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Online Advertising

Online advertising remains a major source of revenue for magazine and newspapers publishers and media companies of all types. From the basics of selling online advertising to online ad formats, sponsored content (aka native advertising), monetizing directories and video you can count on us to keep you informed.

In this episode Michael explains some great ways to feature advertisers. more

Aug 17, 2016 10:41 AM News

We demonstrate several great ways to feature events including those you might like to highlight for an advertiser as sponsored events. more

Jul 8, 2016 4:11 PM News

Surveying your clients is essential to gathering data about what your clients really think about your advertising products and services. Learn how a publisher is using surveys to learn more about their customers needs. more

Jun 30, 2016 1:56 PM News

In this video we use sprockets to insert Sponsored Content in a fixed position with other content seeming to flow around it. We also explain what the offset option in Sprockets is and demonstrate it's use. more

Jun 14, 2016 10:23 AM News

We invited Esther Jones, the publisher of Barcelona Metropolitan Magazine, to speak with us about how they sell Media Packages to grow both their print and online revenue. more

Jun 9, 2016 7:13 AM News

Media companies are generating major revenue from paid content online. But, where do you start? Watch for quality advice on getting your paid content program started on the right foot. more

May 20, 2016 7:13 PM News

Video can be a great revenue source for media companies. Learn ways to use sponsored videos to increase ROI for your advertisers and boost your overall media sales goals. more

May 13, 2016 12:09 PM News

To maximize online revenue, potential media companies should build a process for everything from the way content and the services are sold to advertisers and clients. A good process saves time and allows for quality control. more

May 6, 2016 10:28 AM News

We discuss strategies print publishers can take for pricing digital media assets and how to increase revenue. more

Apr 22, 2016 1:02 PM News

Generating online revenue requires new and creative approaches. "Ask the Expert Videos" are a fantastic way to feature advertisers and to develop sponsored content. As Ryan says, they are "one of the easiest ways to generate revenue online." more

Mar 24, 2016 4:48 PM News

Continuing from our previous video about simple sponsored content, we look at a more advanced example. Sponsored content comes in many shapes and sizes. This video showcases a more advanced example that can be used by magazine or newspaper publishers more

Mar 9, 2016 11:55 AM News

The "It's All Journalism" podcast interviews two Metro Publisher team members. more

Feb 29, 2016 2:26 AM News

Banner ads are not dead, they just need to be designed better. Learn some tips and tricks to drive ROI for your banner ad clients. more

Feb 25, 2016 7:33 AM News

In this episode, we explain steps a publishing or media company can take to make it easier for advertisers to buy online, social media and traditional print advertising. more

Feb 10, 2016 9:22 AM News

Learn the simple approaches to launching sponsored content on your website. This video guide explains a few simple techniques that are easy to get up and running fast. more

Jan 28, 2016 4:34 AM News

Telling Your Story To Advertisers

Vanguardistas LLC

For publishers and media companies it's difficult to make a sale if you can't tell a compelling and consistent story about why people would want to buy advertising from you. This is particularly true for selling online media to print advertisers. more

Jan 14, 2016 3:56 AM News