Managing print and digital publications while making them profitable can be quite tedious. That’s why we go out of our way to find tools and services to integrate into our platform that are smart, affordable and easy for publishers to quickly activate and manage.
Now there’s an integrated tool in Metro Publisher to help you take control of your content and turn it into additional revenue. We’ve teamed up with Subscription Genius to incorporate their paywall system seamlessly into Metro Publisher.
Joel Pape, President of Subscription Genius says, “Subscription Genius is bringing everything together in a single package that can be used to promote other channels, be able to track audience engagement, and know how to market them based on that behavior.”
Content Control
Subscription Genius’ Paywall allows you to secure certain areas of your website and make it exclusive to paying subscribers. The parameters are set right on the page of your site with the Subscription Genius control panel. You can lock down specific pages or batch apply settings to save time. Log-in pages can be setup to require readers to register or subscribe in order to view premium content. Even if a reader isn’t ready to subscribe yet, getting them to register generates a lead you can cater to through advertising.
Subscription Genius Overlay Screenshot
Data Collection
All readers that are logged-in can be tracked. Subscription Genius provides valuable insights from demographic details to how readers interact with your site. So you can optimize your content, learn how to grow and retain your subscriber base, target specific profiles for custom advertising, and provide detailed reports that grab the attention of premium advertisers.
Subscribe window example
Subscription Management
Maybe you’re not ready to operate a paywall driven online site. Perhaps delivering a top-notch website to sell print or other digital subscriptions is your goal. You can opt for Subscription Genius’ standard package that offers subscriber management, a hands-free renewal system, and a secure checkout portal.
Maurice Frank of Exberliner says, “since we moved to Subscription Genius, managing print and digital subscriptions has become so much simpler. Subscription revenues are growing, thanks to a better customer experience and improved marketing through Subscription Genius. We're looking forward to trying out their paywall functionality integrated into Metro Publisher soon.”
What makes Subscription Genius stand out from other services and tools is that they offer complete fulfillment services for all print and digital publications, including mailings, telemarketing and automated campaigns. The choice is yours to either purchase their automated fulfillment management software, or to have Subscription Genius manage the fulfillment for you, keeping your hands free to focus on providing great content. You only pay for what you need, and can adjust your package as you grow.
Subscription Genius subscriber management and paywall starts at $299 a month, no sign-up fees or long-term contracts. Plus, training and assistance are given on setting up and using your account to get you started. Support and video tutorials are also provided. Visit their website to schedule a demo or sign up for a free trial.
If you have a Subscription Genius account, you can immediately start using it within Metro Publisher by selecting it in the third parties tab, click the “manage paywall” button and start configuring your paywall. Full details can be found on Metro Publisher's support site.
